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Is not unusual to still see teams thinking in watertight compartments and involving other departments when strategic decisions have already been made. Lately we often hear about smarketing , a concept that gives a good idea of the objective that companies should aim for the merger between marketing and sales should not be understood as the union of the two departments, rather as the acquisition of a modus operandi based on close and solid collaboration . content marketingMore than anyone else, the commercial department knows the needs and challenges of potential buyers and this information can be very useful to content writers who write content aimed at the target.
Likewise, sales may need additional materials and activities to illustrate to the buyer the opportunities that he can Photo Editing Services achieve and, in this case, it is the marketing team that is the shoulder. Opt for relevant issues As we have already had the opportunity to underline, to attract prospects and potential buyers with content, it is essential to cover topics that are relevant to them. For this reason, it is necessary to know the target audience, to be clear about the needs and most complex challenges, to convey useful messages that are considered valuable for the business. Let's try to think together about what.
The most interesting topics might be, for example cost optimization the search for solutions that reduce errors and reduce costs, increasing performance challenges and barriers to efficiency, competitiveness or increased performance reputation due to lack of resources to promote itself or the presence of too many players on the market Don't forget to give space to content How? By providing a constantly updated information window , which is spread across multiple means of communication. Organic posts, blogs on the company website , newsletters, sponsored posts they are all tools that give space and visibility to.
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發表於 11:24:18