Search engine optimization

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As you have seen, SEO strategies ensure that your content is aligned with what leads want to receive. Using SEO correctly makes your website more valuable to Google.

SEO strategies involve the configuration and structure of the website, its information, keywords and other issues. For search engine optimization to be complete, you must think about factors such as:

• On-Page Optimization: techniques applied to the website, such as choosing the correct keywords, relevant content and optimization on its pages.
• Off-Page Optimization: techniques applied outside the website, such as Italy Phone Number List  building links, participating in social networks and other quality content.
• Technical Optimization: ensuring a website that is accessible and indexable by Google, with good speed, security and responsiveness.
  

Using the sales funnel

The sales funnel is part of SEO by combining optimization with the steps to generate leads and sales. Check out the three main steps:

• Top of the funnel: Visitors start to learn about your business and your solutions.
• Middle of the funnel: Visitors are most interested, but not ready to buy.
• Bottom of the funnel: Visitors are ready to purchase the solution offered.
  

SEO can be used at every step to attract qualified leads and generate sales. At the top of the funnel, leads are searching for information, and you must deliver relevant, useful, informative, keyword-optimized content across multiple channels.

In the middle of the funnel, visitors may be searching for solution comparisons or even customer feedback. So, create high-quality content, demonstrating more about the solutions that can meet the customer’s needs.

Finally, at the bottom of the funnel, visitors are ready to buy. They may be searching for prices, offers or payment terms. Your content should be focused on sales, with offers, Success Stories and Case Studies, for example.