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Their main challenge involved streamlining communication between Marketing and Sales to ensure that they did not miss any valuable sales opportunities. Given this starting point, they incorporated HubSpot's Growth Stack, a combination of HubSpot Sales, HubSpot Marketing and HubSpot CRM. Due to this, they were able to follow up with their prospects in detail and increase sales opportunities by %. . Trello The famous project management tool, Trello, had a clear objective to prioritize its inbound actions with an unbeatable user experience withcontent adapted to several languages. exit trello Source Trello Previously, their blog was hosted in English on WordPress. They tried to translate and customize the content in all languages, but when they did not achieve good results. Then, they opted to use HubSpot, where they have not only been able to scale the content to multiple languages, but they have personalized it according to thestages of the buyer's journey.

In other words, they have managed to increase organic traffic by % with more photo editing servies than one million web visits per month. . PrestaShop Prestashop is a good example of an Inbound Marketing success case due to how they have taken advantage of every opportunity the market sent their way. Prestashop was already using the HubSpot CRM, but it wasn't until the pandemic and the e commerce boom that came along with it that they improved their lead generation. This was done through more accurate and up to date lead tracking, as well as customized reports. In short, they rapidly and proactively adapted to this influx of new business opportunities thanks to a well defined.



Inbound Marketing strategy on HubSpot. . BMI BMI Group is the European leader in sales of products and solutions for flat and pitched roofs. In , they chose to leave behind traditional advertising tactics and pursue Inbound Marketing, with the support of the mbudo team. From the beginning of the strategy, it was vital to create different buyer personas and understand their unique needs. This would help establish a coherent approach with the ultimate goal of generating qualified leads and improving business results. The results included increased digital awareness and personalized communication for their various customer segments.

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