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This represents a great challenge for those of us who work in this area of marketing. #3 The way campaigns are segmented Perhaps including keywords in AdWord will remain in the past, due to all these changes and the inclusion of new technologies such as machine learning. Segmenting search campaigns will tend to be more like segmenting display campaigns even how Facebook campaigns are segmented. We will be based on the audiences, their interests, contexts, real-time needs or moments that the target client is experiencing. A clear example of these types of segmentation are Shopping campaigns and dynamic remarketing, which to display the ads are based on the content of the site and it is not necessary to include keywords in Google AdWords but it is necessary to make other types of configurations such as data feed creation.
Another example is smart display campaigns in which we assign a target CPA, upload Austria WhatsApp Number some design pieces for the banners and the AdWords algorithm performs the rest of the configuration including segmentation. Another way of segmenting that will gain ground in the future is what is known today as life moments. Which is to segment the campaigns according to the moments in , future clients or audience, for the moment they can be configured for GMAIL and YouTube campaigns in which it is possible to choose to show ads to people who: are about to graduate He is about to get married Whether you are making a move or have just gone through one of these moments For example, a mattress company in the USA.
Increased its sales by 21% by showing advertisements to people who had recently gotten married. Generally, newlyweds need to buy everything for their new home and that's where this mattress company took advantage of this by showing the ads to these happy couples. A clear advantage of Facebook ads over Google AdWords is the flexibility and potential for segmentation, which makes Facebook advertising very effective in certain sectors, even more so than AdWords. But I think that with Google AdWords you will also gain more and more pressure in segmentation. There is a lot of information that Google has to think that this will be the case.
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發表於 18:39:32