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A fairly recent practice, the latter constitutes a very effective way to optimize the notoriety and image of a company or a brand. What tools should you use for content curation ? The Panda SEO team gives you all its tips and best practices. Follow the leader ! What is content curation? Content curation involves scouring the web for new information, selecting the most interesting ones, and editing it to share. This content can be texts, videos or even infographics. For this practice to truly contribute to the optimization of the marketing strategy, it is important to ensure the quality of the sources of the content selected.
According to a study established by the club of IT marketing and communications WhatsApp Number List directors, Only 6% of them believe that this practice has no interest. 41% of those questioned think the opposite, and 53% of them even consider that content curation helps sort information on the Web. To read: How to define an editorial line? The stages of content curation First of all, it is essential to ask yourself the right questions, namely: the theme ; target ; the sources ; the duration of the curation. tools, curation, content The first step is to collect the content to better select it. The phenomenon of “infobesity” which affects the Web can generate complications.
Fortunately, there are many monitoring tools that allow you to do this quickly and efficiently. . Its aim is to remove all unnecessary and poor quality information in order to obtain relevant and interesting content . The curator must remain as objective as possible in the selection of data to ensure the relevance of the final content. Editorialization is the phase of reformulating data. It mainly aims to optimize the selected content . Changes to content can take different forms: adding comments or summaries, annotating errors, etc. The final step is to share the content . You can use different distribution channels to publish it: social networks, blog, newsletter, etc. Read: How to write a perfect blog post? Some curation tools to know ·
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