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Perhaps this is the reason for so many sporting achievements slipping away at the last minute, so many favorites experiencing disappointment. TV takes advantage of this to create countless catchphrases, a specialty in which Brazil is the undisputed champion. Things got to the point where, in defeat, when “he competed like never before!” the audience already mentally completes, “and lost as always”… There is a fine line between storytelling and estorinhatelling. Emotion and content in tone of voice Firstly, I believe that for my business, buzzwords, memes and catchphrases attractaudiencesthat have a high possibility of not fitting into my personas. You select your audience with
the content you present, and, in return, qualify yourself with it. The tone of voice is defined by the perception of those who consume your content. When we weigh our hand on emotional content and the result doesn't come, we turn to justifications. This is where what is becoming another specialty of ours comes in: coitadism. Let's go back to the analysis of athletes. When emotion is exaggerated, the justification for Wuhan Mobile Number List defeat comes with stories of childhood bullying, poverty, lack of structure... We don't provide structure, support, respect and that's indisputable, but isn't there beauty in our opponents' journeys? Is there no difficulty? Every athlete is selfless, a fighter, Brazilian or not.

other hand, when the loser is stubborn, the order is to hit without mercy. As a street corner psychologist, journalist without a degree, and commentator on other people's work, I think there is a serious problem in the mental preparation of athletes. I think they can do more, that they deserve more, but, first of all, they need to believe that they can do more. This involves balancing reason and emotion. I don't conform to the expectation of less and conformity to almost. Could it be that always aiming for the maximum and being indignant at a bad result is something cold and emotionless people do?
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