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The Beat 2.0 of The Beat in January 2023. Our main goals with this optimization were to improve the mobile experience and have a template that was easier to update on a weekly basis. What has changed: The mobile version has been 100% redesigned. Font, spacing, menu… The desktop layout has also been optimized. Now, in most articles, we work with two columns. In the side menu, we added a “sign up” button. We kept the different sections of the newsletter with articles, interviews, podcasts, and quotes of the week. We’ve also standardized and optimized the use of tags in The Beat. In the previous version, some edits were tagged and some weren’t.
Tags are how we can map and understand interactions within a creative in Ion. With an example it is easier to understand, right? 1 – Most read article 2 – In the menu, which article was the most clicked 3 – In the quiz, we want to know which alternative had America Mobile Number List more clicks We changed the “Quote of the Week” section, as it was too complicated to find high-quality photos by the authors. Before/After And we continue in continuous improvement. Growing our community of professionals who rely on our newsletter to keep up with the market. Bringing an out-of-the-curve experience, unlike any other marketing newsletter, in a much simpler way than the end result makes it seem — which would never have been possible without Ion.

I invite you, if you haven’t already, to go through The Beat and experience all the elements I brought here (nothing like practice to make everything more tangible). Here you can access our latest edition. Finally, if you also want to bring interactive content to your audience and, with that, improve the user experience and bring much more results to your brand, I also suggest that you click here to learn more about Ion and, if you want, schedule a free demo of the platform.
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