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It is important to stay in the spirit of Twitter, that is, to use humor to achieve your goals. Text is better than images Who would have thought that text would work better than photos on Twitter? 93% of the Tweets we studied were text-based. That is to say, it didn't have any videos or images, just text. What's even more interesting is that 65% of these tweets had a link (URL). The fact that so many tweets had a link is interesting not only because it means you can easily send visitors back to your site, but also importantly the fact is that tweets with a link are 86% more likely to be retweeted than a text-only Tweet.
If you can keep your Tweets under 100 characters you get 17% more interactions. Although it may seem trivial, the best strategy is to publish text Tweets that contain a link. Focus on practical tips and topics of specific interest The Tweets that worked best were those Mobile Phone Number that linked to an article with practical tips such as " 7 advanced SEO techniques " or topics such as " how to optimize your website and social networks for local SEO ". These Tweets received on average three times more retweets than others.

If you're not interested in tweeting specific articles, it's better to use Tweets related to the world of fashion or a lifestyle, rather than overly personal topics that work less well on Twitter. In summary, if you talk about your new car, a type of watch or your new boat you get many more retweets than when you talk about what you had for dinner. Quotes work better than questions questions. But what was even more impressive was that those who posted quotes had on average 43% more followers than others. It is also true that Tweets with questions generally have more replies than those consisting of a quote. So, if you want to interact with your followers it may be more interesting to ask a question.
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