To competitors - building customer awareness

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In detail we will talk about: What is UX UX testing: what are the methods Bibliography Global marketing trends What is UX The term user experience was first introduced in by Donald Norman, professor of psychology and cognitive science and director of the Institute for Cognitive Science at the University of California. In its original meaning, UX concerns the study of the experience between a human being and a system . UX is generally understood as a resource of the design world, however it has been mainly applied in narrow areas involving information and communication technologies, such as human-computer interaction, web design or application design.

In human-computer interaction, user-experience defines the extent of user involvement during design, therefore allowing the development of an easy-to-use system. In order to ensure high performance, designers should meet these needs by providing users seo expater bangladesh ltd with simple and carefree human-product interaction. According to Norman, the ideal UX is about understanding users' needs, considering what they need, what they value, their capabilities and their limitations. Specifically, three intersecting types of experience emerge from the literature: Ergonomic : Designed for efficiency and user comfort, in other words usability Cognitive : designed on the basis of the individual's attentional, perceptive, memorization and learning process, to which the ergonomic component is closely related Emotional , relating to the pleasure of use.



Emotions in fact influence the cognitive process or can arise as a result of it It is necessary for companies and designers to be aware of these patterns: a slight change in these variables can have a significant impact on the user-product interaction and could lead to a completely different experience. A question of trust In addition to taking into account the company objectives or the objectives of the group managing the project, for a designer and for the company itself, UX becomes the fundamental fulcrum in order to guarantee the public easy use of the digital product, thus creating trust between the user and the company.