Users who have not subscribed to your channel

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The description should contain the channel-relevant search queries Create an interesting header (recommended size: 546 x 423 pixels ) and avatar (maximum 240 x 240 pixels) that catch the eye. Create a welcome video (trailer) that will be shown to non-subscribers. Users who have not subscribed to your channel will see the welcome video in which they are welcomed and the channel is introduced. Do you want to get fit in online marketing? With our newsletter you will automatically receive the latest Seocracy articles directly in your inbox! Click here for the registration form.


Make your channel introduction interesting and concise . Briefly explain who you are, what users Special Data can expect on your channel and when there are new uploads . The video should not last longer than a minute . Here, too, you should pay particular attention to the introduction. Give users good reasons to subscribe to your channel and proactively encourage them to do so. Our video marketer Chrissi has summarized all the important points for you in our video on the topic of “YouTube for companies”: Google SEO vs. YouTube SEO Basically, Google SEO and YouTube SEO are two different approaches to optimizing corresponding content for the respective search engine.




Both search engines aim to sustainably improve the visibility and rankings of content . Nevertheless, they have different characteristics and focuses, which vary due to the different platforms and also the search intention. While Google is a general search engine that indexes a wide variety of content such as websites, images, videos or news, YouTube's focus is exclusively on videos . In addition, users' queries in Google Search can have informational, transactional or navigational search intent . On YouTube, users are primarily looking for videos that address their interests, inform them or help them.