Building trust between company

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As trust in governments and businesses declines, consumers are turning to a more familiar source: word-of-mouth among peers. In 2018, we are moving towards smaller spheres of influence where customers, micro-influencers and top employees are more important and decisive factors than ever. How to benefit? Set long-term goals. Advocacy is a great way to combat declining organic reach , and it also builds real, lasting human relationships with customers and employees. Focus on generating meaningful attention from customers and employees, rather than chasing quick fixes to increase organic traffic. User generated content: yesterday it was to increase the visibility of your brand, today it was also to increase organic reach.

With organic social media reach continually declining , businesses must look for alternative solutions to reach their audiences. A solution that should not be ignored is user generated content. There have always been numerous brands such as BMW, Netflix and Starbucks that web designs and development service republish user-generated content as part of their social media content strategy, particularly in Instagram marketing activities . Instead of continually producing your own content, I should harness the power of your audience (and influencers) by republishing your user-generated content. An activity that generates unparalleled involvement and trust. By also republishing your customers' posts, you are also encouraging more customers to post.



Their own content on social media , increasing the overall reach of your brand's visibility. Below is some data on what can be activated from user-generated content: user generated content stats 5. Personalized and above all increasingly "customer-centric" content 2017 and 2018 will be extremely characterized by the fact that content marketing is becoming the core focus of the marketing (and increasingly sales) plan for any company , while aiming for the most important objective: the personalized experience for each customer. Not surprisingly, 61% of customers are happier to purchase from a brand that creates personalized content.