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If the message inserted in the subject is uninteresting, the chances that the prospect will open the email are practically nil, considering the quantity of messages that each of us receives in our inbox every day. An effective strategy is to look back at old emails sent and try to understand which objects worked more and which less (i.e. which emails had higher open rates ), drawing useful insights from them. commercial emails If you don't have any terms of comparison, it is useful to do some tests , trying different objects and messages and trying to understand which ones work best.
When setting up a face-to-face meeting with a potential client, you can't afford to address them by the wrong wedding photo editing service name or make potentially embarrassing mistakes. Talking to the prospect through a screen does not authorize you to carry on low-quality conversations. The advice is to inform yourself well and do the necessary research before sending any email. Making the interlocutor understand that there was little attention paid to her and that not the slightest effort was made to gather the right information will make you lose any possibility of a response.
As in any relationship between individuals, respecting other people's spaces is essential. Translated into a B2B context, it means that if the prospect responds to an initial email showing interest, you shouldn't bombard him with messages until you get around to scheduling a call or meeting, unless he asks for it directly. Being pushy will make him run away. It is always better to give the user time to make his own assessments, even if this means allowing two or three days to pass between one correspondence and another.
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