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Even despite increased scrutiny and regulatory efforts against greenwash , which refers to the practice of some companies that seek to present an environmentally friendly and sustainable image, although in reality they may be causiness practices or unsustainable, according to Eco Business , some brands continue to use deceptive strategies to improve their environmental image. The recent report by activist group Clean Creatives at the climate summit that brings together world leaders to address the most pressing cha how these bad practices remain in place despite the alarm being raised about climate ountry According to the activist group's report, advertising and public relations agencies were involved in the rebranding strategy of the host country of the important climate summit, the United Arab Emirates, to present it as a leader in renewable energy before the climate negotiations.
The report identified a total of 18 agencies Spain Phone Number List that worked for COP28, the presidency of the United Arab Emirates, Masdar – a renewable energy and sustainability company – and the state oil company Adnoc between 2021 and 2023. Of these, 10 agencies They worked simultaneously for the COP28 presidency and on contracts related to industries linked to fossil fuels, largely responsible for climate change. The contradiction between participation in environmental projects and their connection with industries causing climate change suggests a lack of social responsibility and transparency in the actions of these agencies, which has been perceived as an attempt to conceal unsustainable practices behind a façade of commitment. environmental.
Although some brands have withdrawn and stopped communicating their sustainability credentials for fear of being accused of greenwashing, there were more cases in 2023 than in the previous year. Eco-Business reported on 20 brands flagged for greenwashing. 20 brands flagged for greenwashing 1. Apple: An Ecological Selection Blessed by Mother Earth In September, Apple's iPhone 15 launch event included a video starring Oscar winner Octavia Spencer as Mother Earth, who praised Apple's green credentials. While some praised the narrative approach, others noted that Apple's selective update in its sustainability report missed big problems; two fundamental ones: planned obsolescence, which refers to the intentional action that manufacturers take so that products stop working within a certain time, and labor concerns in their supply chain.
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